Why is designing for mobile first important? The web is going mobile.
If you don’t have a mobile version of your website, you are turning away a huge percentage of your users and customers. There are over 1.2 billion mobile web users worldwide and over 25% of mobile users in the United States will never touch their desktop this year. Last year, over 73% of consumers used their mobile phone while in a store shopping. On top of that, this year it is expected that more smartphones will sell than desktop PCs.
What are the benefits of designing for mobile first?
Progressive Enhancement. Avoid the dreaded severely watered down mobile product that feels more like an afterthought than a polished, finished product.
Audience. There are over 1.2 billion mobile web users worldwide. In the US, 25% of mobile web users are mobile-only (they rarely use a desktop to access the web).
Reusability. Creating a service layer that both a mobile application and a web application can consume can allow greater flexibility down the road.
Responsive Design. No matter what platform you are on the front-end will adapt to the device and overall improve the end user experience.
Meeting Expectations. Meet mobile user’s requirements on the most basic level because of the constraints of both performance and the landscape of the mobile platform.
Creativity. Lets designers innovate and take advantage of new technologies (geolocation, touch events and more)
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